Web Design and Development
Most web design companies have their own philosophy on how to build
websites. One website designer might compete on price, and
tend to produce a web design much like a cookie cutter makes cookies. Another
web designer might produce beautiful graphics work, but ignore search engine
optimization. The artful delivery of information through the web requires
the integration of many different skills.
Successful webmasters need to have strengths in all of those skills to create a website that really works. That's why we offer a complete line-up of web creation talent for our clients:
Image Creation/ Branding
As website designers, we know that the Internet makes locale irrelevant. Our clients can be- and are- anywhere in the country. The speed of communication on the Internet makes the exchanges of ideas across large distances quite feasible. And it's those ideas of ours which create our advantage! If you are considering developing an Internet website for your company, enhancing your existing one, or developing an Intranet or Extranet site, please contact us for some of those ideas.
At Paladin, we know that professional web design requires that attention has
to be paid to all of the facets involved in presenting the message.
The most important of these is the effective targeting of both the message and the
consumers of that message. This is accomplished by doing research: analyzing which phrases
will resonate with likely customers, quantifying the performance of those phrases
with search engines, and analyzing other websites' use of those
phrases. It's not important how many people see your website. It's important
how many of the right people see it!
Once the message and consumer have been targeted effectively , the message
needs to be honed and refined to produce a high-impact impression, which will
be memorable and useful to that consumer. Most often this is accomplished
through professional quality graphics design, and concise meaningful textual
messages. In some cases, it is effective to reinforce the standard graphics
and text with multimedia or sound, depending on bandwidth capability of the
intended audience.
There is a parallel correspondence between Internet and Intranet/Extranet applications. The success of a web product depends on the delivery of simultaneous excellence in each and every piece of the project.
| Marketing Driven | Technology Driven |
| Internet Websites |
Intranet and Extranet |
| Coherent Marketing Strategies |
Multi-Level Fail-Safe Security |
| Branding |
Industrial Strength Database Capability |
| Concise Communications |
High Level Programming |
| Strong Image Messaging |
Cookies/ Client Recognition |
| Visually Appealing |
Individually Targeted Screens |
| Technologically Robust |
Database stored Client Preferences |
| User Friendly |
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| Search Savvy |
Here are a few articles we have written about website design, which outline some of our philosophy for developing successful websites.
Website Secrets 1
Website Secrets 2
Website Secrets 3
Web Marketing
Here's a partial list of the kinds of applications we have developed.
Applications
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Copyright © 2001 by Paladin Consultants,LLC
Chatham, NJ All Rights Reserved This page revised May 23, 2006 |
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