Paladin Consultants, LLC

Web Design and Development

Most web design and development companies have their own philosophy on how to build websites. One website designer might compete on price, and tend to produce a web design much like a cookie cutter makes cookies. Another web designer might produce beautiful graphics work, but ignore search engine optimization. The artful delivery of information through the web requires the integration of many different skills.

Successful webmasters need to have strengths in all of those skills to create a website that really works. That's why we offer a complete line-up of web creation talent for our clients:

•       Image Creation/ Branding
•       Graphics Design
•       Copy Writing
•       Programming and Database Design
•       Search Engine Optimization

As website designers, we know that the Internet makes locale irrelevant. Our clients can be- and are- anywhere in the country. The speed of communication on the Internet makes the exchanges of ideas across large distances quite feasible. And it's those ideas of ours which create our advantage! If you are considering developing an Internet website for your company, enhancing your existing one, or developing an Intranet or Extranet site, please contact us for some of those ideas.

At Paladin, we know that professional web design and development requires that attention has to be paid to all of the facets involved in presenting the message. The most important of these is the effective targeting of both the message and the consumers of that message. This is accomplished by doing research: analyzing which phrases will resonate with likely customers, quantifying the performance of those phrases with search engines, and analyzing other websites' use of those phrases. It's not important how many people see your website. It's important how many of the right people see it!

Once the message and consumer have been targeted effectively , the message needs to be honed and refined to produce a high-impact impression, which will be memorable and useful to that consumer. Most often this is accomplished through professional quality graphics design, and concise meaningful textual messages. In some cases, it is effective to reinforce the standard graphics and text with multimedia or sound, depending on bandwidth capability of the intended audience.

There is a parallel correspondence between Internet and Intranet/Extranet applications. The success of a web product depends on the delivery of simultaneous excellence in each and every piece of the project.

Marketing Driven

• Internet Websites
• Coherent Marketing Strategies
• Branding
• Concise Communications
• Strong Image Messaging
• Visually Appealing
• Technologically Robust
• User Friendly
• Search Savvy

Technology Driven

• Intranet and Extranet
• Multi-Level Fail-Safe Security
• Industrial Strength Database Capability
• High Level Programming
• Cookies/ Client Recognition
• Individually Targeted Screens
• Database stored Client Preferences

Here are a few articles we have written about website design, which outline some of our philosophy for developing successful websites.

Website Secrets 1
Website Secrets 2
Website Secrets 3
Web Marketing

Here's a partial list of the kinds of applications we have developed.

Applications

•       Websites
•       Company/ Product Marketing
•       Shopping Cart: On-Line Sales
•       Internal/Business Partner Communications
•       E-mail Web Hybrid Programs
•       Tutorials, On-line Manuals
•       Financial/HR Applications
•       Training
•       CRM
•       Sales/Inventory/Order Entry

  

Copyright © 2001 by Paladin Consultants,LLC
Chatham, NJ
All Rights Reserved
This page revised   April 30, 2007